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Tobacco is the leading most preventable cause of premature death and diseases and is accountable for up to 5,000,000 deaths each year. Yet it is a growing threat, with more people falling prey to its deadly lure.
Ministry of Health (MOH) in collaboration with Dubai Healthcare City (DHCC) launched a major campaign to stop smoking in the lead up of “World No Tobacco Day” on May 31st 2009. The campaign is sponsored by Green Crescent Insurance Company and conceived & executed by ExHealth.
The No Tobacco Campaign team rolled out the first phase of the nationwide campaign from 21st May to 30th May to gain support for this initiative. The team visited shopping malls, offices, college clusters and labor camps to talk about the dangers of tobacco consumption. The campaign reached out to all communities within the UAE through a wide-ranging program which included talks, road shows, street plays, poster & art competitions programs and participation in the ‘Quit & Win’ competition. |
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You have the opportunity to make a difference by creating an artistic design on the negative health effects of tobacco use.
Initiate by Ministry of Health, the poster campaign will encourage people to design the health warnings and the winning poster will be sent to executive board of the health minister council – GCC, to be used as the official no-tobacco signage on cigarette packaging within the GCC, while selected posters will subsequently be presented at a dedicated exhibition. Come and put to paper your artistic interpretation of the hazards of this habit. Click Here to know more about poster competition. |
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The Say no to Tobacco this 31st May pledging has received a tremendous response from smokers and tobacco consumers across the nation. Corporate houses like RTA, Emirates Post, Al Habtoor Leighton Group, Ducab, Dubal, Landmark Group amongst others came together to participate. Student hubs and residents came forth to generate awareness amongst their groups and encouraged the smokers from refraining on this day. |
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The Quit and Win Contest, a unique initiative launched by Dubai HealthCare City, commenced on Sunday 31st May 2009, World No Tobacco Day. The contest is providing smokers with the opportunity to quit all forms of smoking through a number of support mechanisms over a four week period. A biomedical test will conclude the contest and successful quitters will be eligible to enter the draw to win major prizes.
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Those interested in kicking this habit can register for the contest by Clicking Here. |
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